Navigating the World of Payments: The Mastercard Experience

The Executive MBA of the National and Kapodistrian University of Athens (NKUA) is organizing an event titled “Navigating the World of Payments: The Mastercard Experience.”

The event will take place online on Thursday, June 1, 2023, at 7:00 PM.

The rapid advancement of technology is significantly shaping and influencing the way we conduct everyday transactions, making the payments sector one of the fastest-evolving industries.

In our discussion, we will explore how a payment scheme like Mastercard connected with consumers, established itself as a brand, and how its marketing strategy is adapting to address the challenges of the industry today.