Curriculum

The course “Business Economics” provides an overview of the fundamental principles governing the functioning of the economy and the role of macroeconomic tools and policies. Topics include essential economic concepts, analysis of economic cycles, and the importance of money and the banking system. Finally, the course presents the structures of the international financial system.

The course “Financial Statement Analysis” begins with a detailed presentation of financial statements (Balance Sheet, Income Statement, Cash Flow Statement, Statement of Changes in Equity). Emphasis is placed on the information contained in financial statements using ratios. Additionally, the advantages and limitations of the available financial information provided under the current regulatory framework are discussed.

The course “Management” is designed to provide applied knowledge that can be almost immediately utilized in the workplace. Students are introduced to the concept and importance of management and leadership in a modern business to enhance competitiveness. In addition to basic management principles, the course covers contemporary challenges faced by management executives, the manager’s role in the modern organization, different leadership styles, and the decision-making process.

The course “Quantitative Methods in Management” teaches students how to utilize quantitative data through statistical analysis. Specifically, it covers methods used to draw conclusions about the characteristics of one or more populations and the relationships between them. Finally, these methods are applied to various management problems in financial units and organizations using data that correspond to real-world scenarios.

The course “Corporate Finance” aims to provide theoretical and practical training in Financial Management, enabling participants to meet the demands of the modern, globalized, and highly competitive economic environment. It analyzes the theoretical and empirical framework and the methodological tools for making financial decisions based on the latest financial techniques. Key aspects of corporate finance are presented, with a focus on daily financial planning, such as liquidity management, working capital, inventory, and liabilities.

The course “Financial Accounting” offers students fundamental accounting knowledge related to the accounting cycle followed by a company’s accounting department, with a particular emphasis on the preparation of financial statements. Additionally, it provides the theoretical background necessary to understand and assimilate advanced topics in financial accounting, auditing, and financial analysis.

The purpose of the course “Marketing Management” is to introduce participants to the science of marketing and provide theoretical and practical training on its basic principles and tools. Participants learn to analyze, synthesize, and present marketing principles and tools and adapt them to specific industries to satisfy customers and foster business growth.

The course “Human Resource Management” helps students understand the concepts, content, and modern developments in human resource management. The goal is to develop participants’ conceptual and theoretical background on topics related to Strategic Human Resource Management and personnel administration.

The course “Business Strategy” focuses on in-depth understanding and practical application of models and concepts for creating “competitive strategy” and “corporate strategy” for a business. To survive and thrive, businesses must be able to create and sustain a competitive advantage over a significant period. This course equips students with the necessary tools and concepts to understand organizational and environmental complexities.

The course “Classical Management and Decision Making” provides an in-depth review of the science and art of management through classical literature, from Homer to Plutarch, covering historical and philosophical sources. It highlights the timeless importance of these foundations, linking them to modern managerial challenges. Students explore historical examples to find solutions for contemporary problems, bridging classical and modern management studies.

The course “Investment Analysis and Portfolio Management” aims to enhance understanding of the various concepts and principles related to investment analysis and portfolio management. Fundamental principles and techniques of investment analysis and portfolio management are examined. Practical issues relevant to investors are also covered.

The course “Project Management” enables students to recognize the importance of project management across various organizational and operational contexts. Participants gain an understanding of project management concepts at strategic, systems, and operational levels. They develop the knowledge and skills required for successful project management in organizations.

The course “Business Strategy” focuses on in-depth understanding and practical application of models and concepts for creating “competitive strategy” and “corporate strategy” for a business. To survive and thrive, businesses must be able to create and sustain a competitive advantage over a significant period. This course equips students with the necessary tools and concepts to understand organizational and environmental complexities.

The course “Management Accounting – Cost Accounting” analyzes concepts and techniques such as traditional costing, activity-based costing, marginal costing, and absorption costing. Additionally, it evaluates the results of applying different techniques and management accounting systems, as well as their impact on control system design. Students gain a clear understanding of the use and application of management accounting techniques.

The course “Investment Analysis and Portfolio Management” aims to enhance understanding of the various concepts and principles related to investment analysis and portfolio management. Fundamental principles and techniques of investment analysis and portfolio management are examined. Practical issues relevant to investors are also covered.

The course “Advanced Financial Accounting” provides specialized knowledge on the accounting processes followed by a company’s accounting department, with an emphasis on asset and liability valuation issues. Topics include asset and liability valuation, foreign currency transactions, provisions, determination of results, and closing of accounting books.

The course “Business Strategy” focuses on in-depth understanding and practical application of models and concepts for creating “competitive strategy” and “corporate strategy” for a business. To survive and thrive, businesses must be able to create and sustain a competitive advantage over a significant period. This course equips students with the necessary tools and concepts to understand organizational and environmental complexities.

The course “Human Resource Selection and Recruitment” introduces students to techniques, methods, and tools for effectively sourcing and selecting personnel. It explores traditional and modern recruitment methods (e.g., job postings, internet, social media) and selection techniques (e.g., psychometric tests, assessment centers, selection interviews, situational judgment tests). Practical applications, exercises, group discussions, and guest lectures from HR professionals are included.

The course “Human Resource Training and Development” analyzes factors contributing to the philosophy and strategy of staff training and development. It covers the steps required to offer learning, developmental, and training opportunities to employees, enhancing individual, team, and organizational performance. Key topics include training needs assessment and evaluation.

The course “Human Resource Performance Management” focuses on analyzing how performance evaluation and management can be conducted in organizational settings. It examines various evaluation aspects, from the importance of performance management to designing, conducting, and implementing effective performance appraisal systems. Modern tools and concepts for HR professionals are also discussed, fostering familiarity and critical evaluation of these tools.

The course “Business Strategy” focuses on in-depth understanding and practical application of models and concepts for creating “competitive strategy” and “corporate strategy” for a business. To survive and thrive, businesses must be able to create and sustain a competitive advantage over a significant period. This course equips students with the necessary tools and concepts to understand organizational and environmental complexities.

The course “Digital Marketing” introduces students to the opportunities provided by the internet and new technologies for brand promotion and the marketing of products and services. It covers both strategic and tactical aspects of digital marketing and their alignment with an organization’s overall marketing strategy.

The course “Market Research” develops a modern interdisciplinary approach to quantitative and qualitative research, emphasizing the importance of market research through appropriate methods. It is essential for those pursuing careers in marketing, advertising, or market research. Case studies and examples from various markets enhance students’ understanding of international issues affecting the design and implementation of market research.

The course “Sales Management” presents a comprehensive, systematic, and scientific approach to the organization and management of sales. It highlights recent practices and techniques used by sales professionals both in Greece and internationally. Students gain a holistic understanding of the core aspects of sales management, equipping them with the knowledge to address challenges in sales organization and leadership effectively.