Charalampos Saridakis

Associate Professor

Short CV

Dr. Charalampos Saridakis is an Associate Professor of Marketing and Consumer Behavior at the Department of Marketing and Communication of the Athens University of Economics and Business (AUEB).

He also serves as Associate Editor for the scientific journal Journal of Business Research (ABS: 3-rated, Impact Factor: 11.3), focusing on Corporate Social Responsibility and Business Ethics.

For 12 years, he worked as Assistant and subsequently Associate Professor of Marketing at the Leeds University Business School in the United Kingdom. During this time, he served as Research Director of the Marketing Department (2019–2022) and Director of the postgraduate program MA Advertising & Marketing (2017–2019) at the University of Leeds.

His research interests focus on consumer behavior, the empirical determination of consumer preferences, Corporate Social Responsibility, and Sales Management.

He has a particular interest in the retail and transportation sectors and employs advanced quantitative research methods in his studies.

His research has been published in numerous high-profile international academic journals, including Journal of Service Research, Industrial Marketing Management, Journal of International Marketing, Journal of Business Ethics, Marketing Letters, European Journal of Marketing, Psychology & Marketing, Journal of Advertising, Journal of Business Research, European Journal of Operational Research, Journal of the Operational Research Society, Annals of Operations Research, Technological Forecasting and Social Change, and Transportation Research, among others.

His work has also been presented at international scientific conferences, such as the American Marketing Association, Academy of Marketing Science, and the European Marketing Academy Conference.

Dr. Saridakis is an active member of the American, European, British, and Greek Marketing Academies and served for several years as the elected National Representative of UK Marketing Professors on the Executive Committee of the European Marketing Academy (EMAC).

Recent Publications

  1. Ganotakis, P., Angelidou, S., Saridakis, C., Piperopoulos, P. and Dindial, M., 2023. Innovation, digital technologies, and sales growth during exogenous shocks. Technological Forecasting and Social Change, 193, p.122656.
  2. Saridakis, C., Katsikeas, C.S., Angelidou, S., Oikonomidou, M. and Pratikakis, P., 2023. Mining Twitter lists to extract brand-related associative information for celebrity endorsement. European Journal of Operational Research, 311(1), pp. 316-332.
  3. Davvetas, V., Sichtmann, C., Saridakis, C. and Diamantopoulos, A., 2023. The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 31(3), pp.19-40.
  4. Saridakis, C., Zaefarian, G., Ganotakis, P. and Angelidou, S., 2022. A step-by-step guide of (fuzzy set) qualitative comparative analysis: From theory to practice via an implementation in a B2B context. Industrial Marketing Management, 107, pp.92-107.
  5. Skarmeas, D., Leonidou, C.N., Saridakis, C. and Musarra, G., 2020. Pathways to civic engagement with big social issues: An integrated approach. Journal of business ethics, 164, pp.261-285.
  6. Usrey, B., Palihawadana, D., Saridakis, C. and Theotokis, A., 2020. How downplaying product greenness affects performance evaluations: Examining the effects of implicit and explicit green signals in advertising. Journal of Advertising, 49(2), pp.125-140.
  7. Saridakis, C., Angelidou, S. and Woodside, A.G., 2020. What type of CSR engagement suits my firm best? Evidence from an abductively-derived typology. Journal of Business Research, 108, pp.174-187.
  8. Skarmeas, D., Saridakis, C. and Leonidou, C.N., 2018. Examining relationship value in cross-border business relationships: A comparison between correlational and configurational approaches. Journal of Business Research, 89, pp.280-286.
  9. Saridakis, C., Baltas, G., Oghazi, P. and Hultman, M., 2016. Motivation recipes for brand‐related social media use: A Boolean—fsQCA approach. Psychology & Marketing, 33(12), pp.1062-1070.
  10. Baltas, G., Tsafarakis, S., Saridakis, C. and Matsatsinis, N., 2013. Biologically inspired approaches to strategic service design: optimal service diversification through evolutionary and swarm intelligence models. Journal of Service Research, 16(2), pp.186-201.