Dimitrios Drosos

Assistant Professor

Short CV

Dr. Dimitrios Drosos holds a Ph.D. in Digital Marketing from the Department of Management Science and Technology at the Athens University of Economics and Business (AUEB).

He earned a Master’s degree specializing in e-commerce from AUEB’s International MBA program and a Bachelor’s degree in Computer Science from the University of Crete.

His research interests focus on internet entrepreneurship, user experience (UX), and corporate digital communication.

He has numerous publications in international scientific journals and conferences, including the Journal of Business Research, International Journal of Electronic Commerce, and Electronic Commerce Research and Applications.

To date, his published work has received 1,170 citations according to Google Scholar.

Dr. Drosos is an Assistant Professor of E-Business and Digital Technology in the Department of Marketing and Communication at AUEB, where he teaches both undergraduate and postgraduate courses such as Web Application Design and Development, E-Commerce, Web Analytics, and Digital Marketing.

He also teaches as a visiting professor at the University of the Aegean and as adjunct faculty at the Hellenic Open University.

He participates in numerous research projects and studies focused on digital services and their impact on consumer behavior and organizational operations.

Notably, he served as a lead researcher in:

  • A study examining the impact of ICT on the judicial system.
  • The development of an innovative online platform for calculating CO2 emissions in European freight transport.

In 2021, the Hellenic Foundation for Research & Innovation approved funding for a joint research project with the University of the Aegean, focusing on online behavioral advertising and issues of data protection and consumer rights.

Dr. Drosos actively fosters the connection between the universities he collaborates with and the local community by serving as the scientific coordinator for numerous training seminars and summer schools specializing in Digital Business.

Recent Publications

  1. Drossos, D., Giaglis, G. M., Lekakos, G., Kokkinaki, F. and Stavraki, M. (2007), Determinants of effective SMS advertising: An experimental study, Journal of Interactive Advertising, vol. 7, no. 2 (SJR = 0.90, ABS = 1)
  2. Fouskas, K. and Drossos, D. (2010) The Role of Industry Perceptions in Competitive Responses, Industrial Management and Data Systems, vol. 31, no. 3, pp. 209- 219 (5-year Impact Factor JCR = 6.67, ABS = 2)
  3. Drossos, D., Fouskas, K., Kokkinaki, F., Papakyriakopoulos, D. (2011) Advertising on the Internet: Perspectives from Advertising Agencies and Advertisers, International Journal of Internet Marketing and Advertising, vol. 6, no. 3, pp. 244-264 (Journal Impact Factor = 1.1, ABS = 1)
  4. Karaiskos, D. C., Drossos, D., Tsiaousis, A., Giaglis, G. & Fouskas, K. (2012) Affective and social determinants of mobile data services adoption, Behaviour & Information Technology, vol. 31, no. 3, pp. 209-219 (5-year Impact Factor JCR = 3.16, ABS = 2)
  5. Drossos, D., Giaglis, G., Vlachos, P., Zamani, E., and Lekakos, G. (2013) Consumer Responses to SMS Advertising: Antecedents and Consequences, International Journal of Electronic Commerce, vol. 18, no. 1, pp. 105-136 (5-year Impact Factor JCR = 5.94, ABS = 3)
  6. Drossos, D., Kokkinaki, F. Giaglis, G., and Fouskas, K. (2014) The Effects of Product Involvement and Impulse Buying on Purchase Intentions in Mobile Text Advertising, Electronic Commerce Research and Applications, vol. 13, no. 6, pp. 423-430 (5-year Impact Factor JCR = 6.43, ABS = 2)
  7. Drossos, D., Maragoudakis, M. and Kokkinaki, F. (2015) Buying behavior on daily-deal sites: The role of face value, product involvement, information and website quality, Journal of Internet Commerce, vol. 14, no. 2, pp. 200-232 (5-year Impact Factor JCR = 4.8, ABS = 1)
  8. Magrizos, S., Lamprinakos, G., Fang, Y. and Drossos, D. (2021) Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands?” Review of Marketing Science, vol. 19, no. 1, pp. 53-74. https://doi.org/10.1515/roms-2021-0003 (SJR = 0.15, ABS = 1)
  9. Lamprinakos, G., Magrizos, S., Kostopoulos, I., Drossos, D., and Santos, D. (2022) Overt and covert customer data collection in online personalized advertising: The role of user emotions, Journal of Business Research, vol. 141, pp. 308-320 (5-year Impact Factor JCR = 8.49, ABS = 3)
  10. Drossos, D., Coursaris, C. and Kagiouli, E. (2023) Social media marketing content strategy: a comprehensive framework and empirically supported guidelines, Journal of Consumer Behaviour (5-year Impact Factor JCR = 4.4, ABS = 2)