How is digital transformation changing Marketing? Examples from the industry

The Executive MBA of the National and Kapodistrian University of Athens (NKUA), as part of its Business Events series, is organizing an event titled: “How Is Digital Transformation Changing Marketing? Examples from the Industry.”

The event will be held online on Wednesday, May 15, 2024, at 6:30 PM.

Digital transformation is an internal process that has intensified in recent years across most companies. It has become a necessary solution for adapting to the rapidly changing technological landscape.

The swift adaptation and agility of companies, through the strategic application of new technologies and tools like business analytics and artificial intelligence (AI), can establish a significant competitive edge.

Digital transformation reshapes processes, roles, responsibilities, and tasks within organizational teams while influencing collaboration with external stakeholders, suppliers, and ultimately, customers.

In the realm of Marketing, digital transformation primarily involves adopting digital tools and media to enable brands to better target, communicate, and assess the outcomes of their product communications more comprehensively.

This transformation is achieved by gradually shifting resources and focus from traditional marketing approaches to what is now known as digital marketing. It fortifies organizations against rapidly evolving digital challenges and facilitates more effective communication with existing and potential customers.

During the event, the speakers will use real-world examples to highlight the critical role of digital transformation in Marketing.